Global Digital Media - Mobile and Online Entertainment Trends

Aug 26, 2014 : Bharat Book Bureau presents the new report, on " Global Digital Media - Mobile and Online Entertainment Trends” , In this rapidly changing economic environment we see that those who are struggling are creating an increasing gap between themselves and the market leaders.

The growth of digital platforms and services has resulted in the global media industry changing irrevocably. What the shareholders in the traditional media sectors often fail to understand is that the game is no longer directed at building up big revenues upon which to build future business models. Instead the focus is now on building large customer penetration numbers on which to start building the new business models. Senior management often understand this but are reluctant to start the transformation process - or they are not supported in the process by their shareholders, who want to protect the traditional revenues for as long as possible - of course, only to fail in the end.

In this rapidly changing economic environment we see that those who are struggling are creating an increasing gap between themselves and the market leaders. Already in books, newspapers and retail we see that the national walls that protect local organisations within traditional models are crumbling. In other words, it is no longer an issue of local market share. It is now about international market share, and the abovementioned gap needs to be measured, or at least to be seen in an international context.

Adding to the globalisation of the media industry are the continual improvements to telecommunications infrastructure such as fibre and 4G network rollouts. In particular the industry is being driven by mobile broadband apps and services. Entertainment apps and services are of particular importance and a large contributor to the consumer uptake of digital media. Incorporating social networks, online video, digital music, gaming apps and online dating - this sector is dynamic and highly competitive....