Research on Fashion Online - Uk - August 2014

Fashion Online - UK - August 2014 One of the main barriers to shopping online for clothes is fit and it is still a category where consumers like to try on and see items in person. However, trust in a retailer where they already shop and previous experience of their clothes sizes makes it easier for them to migrate online. This benefits multichannel retailers and means that pureplays have to work hard to gain trust and loyalty from customers. table Of Content

introduction

definition abbreviations

executive Summary

the Market figure 1: Best- And Worst-case Forecast Of Online Sales Of Clothing And Footwear, 2009-19 market Factors shopping And Selling By Device clothing And Footwear Most Bought Product Online figure 2: Types Of Products Bought Online In The Last 12 Months, By Device, May 2014 companies, Brands And Innovation brand Attitudes figure 3: Attitudes Towards And Usage Of Brands In The Online Fashion Sector, May 2014 who’s Innovating the Consumer 70% Have Bought Clothes Online figure 4: Online Clothes Shopping Behaviour In The Last 12 Months, May 2014 m&s And Next Stand Head To Head figure 5: Multichannel Retailers From Where Clothes Were Bought Online In The Last 12 Months, May 2014 amazon Becomes Most Popular Pureplay For Fashion figure 6: Online-only Retailers From Where Clothes Were Bought In The Last 12 Months, May 2014 tablet Purchases Peak Among 25-34s figure 7: Types Of Devices Used To Browse And Purchase Clothing In The Last 12 Months, May 2014 women Use Online Discount Codes figure 8: Statements About Shopping And Browsing For Clothes Online, May 2014 34% Want To Return Clothes To A Store figure 9: Attitudes Towards Shopping For Clothes Online, May 2014 demand For Flexible Delivery Times figure 10: What Would Encourage Consumers To Buy Clothes Online From One Retailer Over Another, May 2014 what We Think

issues And Insights

what Is Driving Growth In Online Fashion? the Facts the Implications which Retailers Stand Out As The...