Questionnair for Mobile Phone Preference

Questionnaire

“Brand Preference towards Mobile Phone”

This questionnaire has been conducted as part of Marketing Research Method assignment. The aim of this research is to identify how customers form their brand preference towards mobile phone.

This questionnaire may take 7 minutes of your time. Please make sure that you read the instruction of each questions carefully before responding.

Thank you.

Regards,

Wong Hui Yi, Lee GiWon, May Hor, Anna Lee

Demographics

1) Gender

* Male

* Female

2) No. of mobile phone(s) you have currently

* One

* Two

* More than two

3) No. of time(s) you have change your phone

* None, this is my first mobile phone in my life

* Once

* Twice

* Thrice

* More than the above stated

4) What is your favourite mobile phone brand? (please choose one only)

* Apple

* Samsung

* Blackberry

* Sony

* Nokia

* None of the above

Customer satisfaction (Please tick the most appropriate box)

These questions regard your satisfaction level that you experienced when purchasing your mobile phone.

QUESTIONS | Strongly disagree | Disagree | Neutral | Agree | Strongly agree |

1. My choice to subscribe this mobile phone is a wise one. | | | | | |

2. I subscribe this particular brand of mobile phone because I am satisfied with the same brand of phone I have used previously | | | | | |

3. I am satisfied with the service provided in the shop where and when I purchased my mobile phone | | | | | |

4. I am satisfied with my mobile phone as the performance of my mobile phone is better than I thought | | | | | |

5. Overall, I am happy with my mobile phone and will continue to subscribe the same brand in future | | | | | |

Brand image (Please tick the most appropriate box)

These questions regard your thoughts about the current brand of mobile phone you using.

QUESTIONS | Strongly disagree | Disagree | Neutral |...