Maggi Competitive Analysis

A Marketing Plan for

“MAGGI HEALTHY VEGGIE”

A PRODUCT INNOVATION FOR MAGGI MAGIC SARAP

Submitted to

The Marketing Management Department

College of Commerce

University of Santo Tomas

In Partial Fulfilment of the Requirements for the

Degree of Bachelor of Science in Business Administration

Major in Marketing Management

By:

Fadrigalan, Arielle M.

Gomez, Charlene Fatima G.

Santos, Jon Nigel Bo M.

Soliven, Ian Albert C.

4M1

November 2014

APPROVAL SHEET

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This Marketing Plan for

“MAGGI HEALTHY VEGGIE”:

A PRODUCT INNOVATION FOR MAGGI MAGIC SARAP

Prepared and submitted by:

Fadrigalan, Arielle M.

Gomez, Charlene Fatima G.

Santos, Jon Nigel Bo M.

Soliven, Ian Albert C.

has been approved and accepted as partial fulfilment of the requirements for the Degree of Bachelor of Science in Business Administration major in Marketing Management.

__________________________

Mr. Real So

Adviser

Approved by the Panel on Oral Examination with a grade of _____ on _____________________________.

_________________________ _________________________

Examiner Examiner

______________________________________

Asst. Prof. Riaz Benjamin

Chair, Marketing Management Department

CERTIFICATE OF ORIGINALITY

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We hereby declare that this submission is our own work. To the best of our knowledge and belief, it contains no material previously published or written by another/other person(s), nor material to which a substantial extent has been accepted for award of any other degree or diploma of a university or other institute of learning, except where due acknowledgment is made in the text.

We also declare that the intellectual content of this Marketing Plan is the product of our own work, even though we may have received assistance from others on style, presentation, and language expression.

Fadrigalan, Arielle M.

Gomez, Charlene Fatima G.

Santos, Jon...