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Date Submitted: 09/02/2014 04:11 AM
Benjamin Russell
Senior Associate, Wright Pratt & P.I. Locke
97 Wellesley St
Wellington
Thursday 18th April
Mr Edward Heathcote
CEO, Shackleton Yarns
RD341
Mataura
Southland
Dear Mr Heathcote
Enclosed you will find a report for regarding brand identity and communication plan for MattaHorn clothing, included in the report is a graphic artist’s brief for a design alternative.
Mattahorn will introduce a a line of very high quality woolen jumpers into various department stores on August 1st. These jumpers are designed to given the wealthy businessperson the feeling that they are rugged individuals as well as portray that image to their friends. The jumpers are made with 100% New Zealand wool and are similar to that of Swanndri but are made in a way that can be respected in an urban environment.
Should you require any further information, please do not hesitate to contact me. I am excited to discuss this further with you in the near future.
Yours Faithfully,
Benjamin Russell
Brand Identity and Communications Plan
Benjamin Russell
5204460
MART 202
Assignment One
Nikki Lloyd - Tuesday 10am
April 17th 2013
Executive Summary
This report was created for the brand identity and communications plan of creating a new clothing line MattaHorn. The objective is to revive the Fair-Isle sweater. Using complex-knitting patterns traditionally produced that. These patterns, coupled with tight knitting and a greasy yarn that allowed the stitches to be pulled far tighter than normal produced a heavy waterproof garment considered being a woolen jumper. (R) Its main competitors are that of Swanndri and Kathmandu, the product is aimed at the high socio-economic that are aged 40+. It is design to give individuals who live in urban areas the feeling of being rugged with out actually experiencing it.
The 100% New Zealand wool is of an extremely high quality and is farmed on various high country stations running along the Southern Alps from...