Class or Mass

“Class or mass mini case study analysis”

The three key solutions that can help Neptune Gourmet seafood to overcome excess inventory are market a new product line in geographical location untapped by the company, increase the quantity of existing premium Neptune gold products up to 25% the actual quantity per unit without change in price, introducing a new chain of products in existing market.

The first option to overcome excess inventory deals with marketing a new product line in geographical location untapped by the company. Neptune Gourmet Seafood is reputed in producing the best seafood in North America for past 40 years. The markets of South America and Central America remains devoid of Neptune Gourmet seafood products, which if offers a new product line similar to that of North America using identical marketing and distribution channels the problem of excess inventory could be overcome. The new product line will be benefited by brand value of the company which will attract perspective customers in the region and thus develop a business opportunity for company. The success of second brand will enhance the brand equity and increase market share for company. The superior quality seafood products with approval of US Association of Seafood Processors and Distributers (ASPD) will be surely an attractive prospect for consumers to oversee other inferior products existing in markets. The product’s success in new market will add pressure on company to meet demands of new market as well efficiently. The products in new market released at premium prices will not serve all sectors of consumers, reduction of costs will pose situation against company to bear additional marketing, distribution, transportation costs at reduced profits level up to 30%.

The second option to overcome excess inventory is to increase the quantity of existing premium Neptune gold products up to 25% the actual quantity per unit without change in price. The excess quantity of 25% on every unit...