Catchment Study of Food Bazaar

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SUMMER TRAINING REPORT

ON

CATCHMENT STUDY

OF

FOOD BAZAAR

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IILM INSTITUTE FOR

HIGHER EDUCATION GURGAON

IN THE PARTIAL FULFILMENT FOR THE AWARD OF POST GRADUATE PROGRAMME IN RETAIL MANAGEMENT

SUBMITTED BY

DEEPAK KUMAR

PGPRM 2006-08

CATCHMENT STUDY OF FOOD BAZAAR

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DECLARATION

This project is my original work done on behalf of IILM INSTITUTE FOR HIGHER EDUCATION under the guidance of Mr.Amit kumar, Food bazaar category head north zone and college mentors Mrs. Swaran Kanta and Mrs. Smita shelly, Faculty IILM.

As well as with the great help of Food bazaar category team north zone.

The material provided in this report is original and has not been submitted anywhere for any other diploma or degree.

This data is completely confidential, hence the findings and analysis would not be shared in this document and outside too . so should not be share with any other places or organization.

Signature of student

Name : Deepak Kumar

Date

PREFACE

I am Deepak Kumar doing post graduate program in retail management (PGPRM) student of Integrated Institute of Learning Management (IILM), Gurgaon, Haryana. undergone summer training program at Zonal office (North Zone) with Future group in Gurgaon. I have been assigned a task to do the

‘CATCHMENT STUDY OF FOOD BAZAARS IN NORTH ZONE”.

In this topic there were three main objectives which I did for each Food bazaar .

1. Customer Profile

2. Competitor analysis

3. Consumer basket size (Grocery items)

The project duration was three months.

During these three months I visited catchment’s area of 11 Food bazaars store in north zone.

Seven Food bazaars in NCR and their catchment’s area.

Gurgaon- ( Sector-14, 56,Suncity , Old Gurgaon, DLF Phase-1, Galleria )

Rohini- ( Pritampura, Sector-3,7,8 Metro station Rohini...