Marketing

1. Get into groups for your feasibility study assignment! Make sure you all have compatible availabilities and similar goals for the assignment to achieve the best results.

2. Swap contact details with your group members. This includes email addresses and phone numbers if you do not check your emails regularly! You must be in contact with each other! List these details below:

Group Member 1: Name ___________________________________________

Email ___________________________________________

Number (if needed) _________________________________

Group Member 2: Name ___________________________________________

Email ___________________________________________

Number (if needed) _________________________________

Group Member 3: Name ___________________________________________

Email ___________________________________________

Number (if needed) _________________________________

Group Member 4: Name ___________________________________________

Email ___________________________________________

Number (if needed) _________________________________

3. You should now brainstorm ideas for a client that you will select in your feasibility study. Please list your suggestions below. You should also list a small number of ‘pros’ and ‘cons’ for each proposed client and a brief sentence about why this client may be appropriate in entering the new overseas country of your choice (e.g. Does their current business plan need improvements? Is there opportunity for economies of scale? Can they explore a new target market?). You may want to use a SWOT analysis for this exercise.

4. Your tutor will be available to discuss your ideas before you leave the tutorial. You will need to decide on the client and overseas country by next week, so you may as well start now! Although you will need to do some external research, a decision must be made by next week, so use this time wisely! Use additional pages if needed.

Possible...