Sponsorship

CREATIVE.

PRESENTED WITH LOVING CARE BY JEREMY FUKSA: CREATIVE GENERALIST

HOW TO BE

(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)

EVERY IDEA HAS AN EXPIRATION DATE.

CREATIVE?

CREATIVITY IS NOT FAIRY DUST AND UNICORN FARTS.

CREATIVE WORK, SUMMARIZED:

In the time you set aside each day to work your ass off, ignore anything that makes you consider stopping.

– @hotdogsladies

Merlin Mann, Sayer Of Smart Things

JUST FOR NOW.

– This guy again.

I told you he was smart.

ENOUGH.

1. 2.

Assume there will will always be tools that are better than the ones you have now. Assume that events in the world will continue to happen or not happen regardless of whether you learn about them immediately. Assume that you understand and control an embarrassingly minute percentage of the universe. Assume that none of this matters if you’re determined to make something you care about today.

3.

4.

JUST START.

You’re going to suck at first. That’s okay. Have a ritual. Beer helps. Eventually, you will suck less.

DISCLOSURE!

I STRUGGLE WITH EVERYTHING I JUST SAID EVERY DAY. MOST CREATIVE PEOPLE DO.

BIG IDEA.

THE

THROW A GOOD IDEA AWAY & FIND ANOTHER. MAKING IDEAS AWESOME IS WHAT’S REALLY HARD.

IDEAS ARE CHEAP.

WHAT’S THE BIG IDEA?

BIG IDEA ≠ CREATIVE EXECUTION

CREATIVE EXECUTION?

YES YES

NO

A BIG IDEA

IDEA

IS IT BIG?

NO

NOT A BIG IDEA

THREE THINGS TO REMEMBER:

1. BIG IDEA 2. CREATIVE EXECUTION 3. NOT THE SAME THING

THANKS.

(SERIOUSLY. THIS IS THE DISCUSSION PART. DON’T MAKE ME CALL ON YOU.)

THAT WAS FUN. WHAT DID YOU THINK?

IT DOESN’T STOP HERE, FOLKS. OH, NO. IT DOES NOT.

jeremyfuksa.com/universe

Image credits:

1. 2. 3. 4. 5. 6.

All images under Creative Commons License Attribution Non-Commercial No Derivatives

Mohawk man: flickr.com/tommyforbes John Hodgman: flickr.com/darthdowney Farting unicorn: photobucket.com/anime_lover-122792 Merlin Mann caricature: drawn by Dave Gray of Xplane - flickr.com/merlin Twyla Tharp -...