2014 Mens and Womens Shaving and Hair Removal Industry Growth in Uk

Mens and Womens Shaving and Hair Removal - UK - September 2014

Retail value sales in the shaving and hair removal market stagnated in 2013; however, a focus on new product innovation has seen the category return to growth. Expanding into new and niche areas such as male body hair removal, laser and IPL (Intense Pulsed Light) home devices among others presents an opportunity to retain sales growth in the market. table Of Content

introduction products Covered In This Report abbreviations

executive Summary market Growth Returns In 2014 figure 1: Uk Best- And Worst-case Forecast For Value Sales Of Shaving And Hair Removal Products, 2009-19 the Ageing Uk Population Poses A Threat shaving Preparations Increase Share Of Launch Activity figure 2: New Product Launches In The Uk Shaving And Depilatories Market, By Product Type, 2011-14 three Quarters Of Hair Removers Choose Wet Shaving figure 3: Hair Removal Methods, June 2014 razors Innovations Top Npd Interest figure 4: Interest In New Product Development, June 2014 young Women Remove Pubic Hair To Feel Attractive figure 5: Attitudes Towards Body Hair, June 2014 what We Think

issues And Insights men’s Body Hair Removal Becomes A Focus For The Market the Facts the Implications ipl, Laser And Hair Retardant Products Threaten The Market the Facts the Implications

trend Application trend: The Real Thing trend: Extend My Brand trend: Life Hacking

market Drivers key Points ageing Population Threatens The Market figure 6: Trends In The Age Structure Of The Uk Population, By Gender, 2009-19 salon Beauty Spend Falls figure 7: Trends In Proportion Of People Spending Extra Money On Beauty, June 2010-june 2014 over A Quarter Took A Beach Holiday In 2013 figure 8: Last Holiday Type, November 2013 figure 9: Mean Annual Temperatures And Sunshine Hours, Summer (june-august) 2000-13 new Campaigns Challenge Social Norms

who’s Innovating? key Points shaving Preparations Increase Share Of Launch Activity...