Marketing Plan
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Date Submitted: 09/08/2014 11:54 AM
Transaction Analysis
Chapter 2
Copyright ©2012 Pearson Education Inc. Publishing as Prentice Hall.
1
Explain what a transaction is
Copyright ©2012 Pearson Education Inc. Publishing as Prentice Hall.
2
Transactions
• Events that have a financial impact on the business • Can be reliably measured • Have two sides:
▫ Giving ▫ Receiving
• Accounting records both sides of transactions
Copyright ©2012 Pearson Education Inc. Publishing as Prentice Hall.
3
Examples of Transactions
A company sells a product to a customer and receives cash
Giving
Receiving
A company pays cash for advertising
Giving
Copyright ©2012 Pearson Education Inc. Publishing as Prentice Hall.
Receiving
4
Define “account” and list and differentiate between different types of accounts
Copyright ©2012 Pearson Education Inc. Publishing as Prentice Hall.
5
The Account
Assets Liabilities Stockholders’ Equity
• Account is a record of each asset, liability, and stockholders’ equity element
▫ Basic summary device of accounting
Copyright ©2012 Pearson Education Inc. Publishing as Prentice Hall.
6
Assets = Economic resources that provide future benefit
Cash
Accounts Receivable
Notes Receivable
Prepaid Expenses
Land Buildings
Inventory
Equipment (Manufacturing, Office, etc.)
Furniture and Fixtures
Copyright ©2012 Pearson Education Inc. Publishing as Prentice Hall.
7
Liabilities = a debt
Accounts Payable
Notes Payable
Accrued Liabilities
Copyright ©2012 Pearson Education Inc. Publishing as Prentice Hall.
8
Stockholders’ (Owners’) Equity Accounts
Common stock Retained earnings Dividends Revenues Expenses Owners’ investment in the company Cumulative net income (loss) less dividends Distributions to owners Increase in equity from providing goods and services Costs of operating a business
Copyright ©2012 Pearson Education Inc. Publishing as Prentice Hall.
9
Show the impact of...
