Reaction on the Filipino Consumer

FILIPINO CONSUMER

What influences a Filipino consumer to purchase products or services? The Filipino consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of Filipinos. When purchasing a product there are several processes a Filipino consumer goes through.

Filipinos are affected by many uncontrollable factors. Just think about what factors influences you before you buy a product or use a certain service? Your friends, your upbringing, your culture, the media, a role model or influences from certain groups? Culture is one factor that influences behavior. Culture means our beliefs and attitudes. As an individual growing up, these beliefs and attitudes developed. A child is influenced by his father, mother, and siblings and also their close family members who teach the child what the difference is between right or wrong. They learn about their culture and religion, which helps them develop their own attitudes, opinions and beliefs. These factors will influence their purchasing behavior however other factors like groups of friends, or people they look up to may also influence their choices of purchasing a particular product or service.

Culture is the fundamental determinant of buying behavior and decision making. It is the most encompassing of the social environment and is a complex set of values, ideas, and attitudes. Culture develops because we live together with other people in a society, and living with others creates the need to determine what behaviors are acceptable to all members of the group. Individuals absorb cultural values, ideas, and attitudes from families, the educational process, and religious training. Reference groups are particular groups of people some people may look up towards to that have an impact on consumer behavior. So they can be simply be your favorite boy band like The Backstreet Boys or even a local sensation like Vice Ganda or even your...