Vitamins and Supplements Market Share and Growth in Uk 2014

Vitamins and Supplements - UK - September 2014 Although the top reason for taking vitamins/supplements is generic, the rise in value sales of vitamins/supplements specifically for men and women suggests that consumers want a degree of personalisation, offering opportunities for the market. Driving further segmentation within demographic groups could be a way to encourage growth. In 2014, the ASA (Advertising Standards Agency) has shown evidence of clamping down on claims in advertising, particularly when it comes to appearance benefits, suggesting that the advertising and claims environment could become more challenging for brands. table Of Content

introduction

definition methodology consumer Research abbreviations

executive Summary

the Market figure 1: Best- And Worst-case Forecast For Retail Value Sales Of Vitamins And Supplements, 2009-19 market Factors companies, Brands And Innovation figure 2: New Product Launches In Vitamins And Supplements, % By Top Claims, 2013 And 2014 figure 3: New Product Launches In Vitamins And Supplements, % Branded Vs. Own-label, 2010-14 the Consumer figure 4: Vitamins And Supplements Taken Daily Or Occasionally In The Last 12 Months, June 2014 figure 5: Interest In Appearance Benefits, June 2014 what We Think

issues & Insights

consumers Want Personalisation the Facts the Implications the Asa Is Clamping Down On Advertising the Facts the Implications high Interest In Appearance Benefits the Facts the Implications

trend Application

trend: The Big Issue trend: Influentials futures: Generation Next

market Drivers

key Points the Youngest And Eldest Demographics Offer Opportunities figure 6: Trends In The Age Structure Of The Uk Population, By Gender, 2009-19 cost-conscious Shoppers Could Turn To Own-label More figure 7: Barriers To Being Healthy, April 2014 vitamin Usage Shows Rise figure 8: Changes In Healthy And Unhealthy Habits – Difference Between People Doing More And Less For Each Habit, April...