Uk Household Cleaning Equipment Market 2014 - Global Market Size, Share, Trend, Strategy and Growth

The increasing popularity of steam cleaners poses a potential threat to traditional cleaning equipment, with consumers favouring their ability to rid the house of germs without resorting to hefty chemicals. Traditional cleaning equipment brands now have an opportunity to respond to this challenge, either by creating more products that are able to clean surfaces and remove bacteria with just water, or else by creating extension products that work alongside steam cleaners for enhanced results.

To view the table of contents for this market research report please visit : http://www.researchmoz.us/household-cleaning-equipment-uk-september-2014-report.html

Table of Content

Introduction

Definitions

Abbreviations

Executive Summary

Growth damaged by falling floor care sales

Figure 1: Best- and worst-case forecast of UK sales of household cleaning equipment*, 2009-19

Market drivers

Completely new products in decline

Sponge scourers the most popular cleaning equipment product

Figure 2: Equipment used for dishwashing and household cleaning, July 2014

Shoppers weigh up cost vs quality for dishwashing equipment

Figure 3: Factors important when choosing dishwashing equipment, July 2014

Opportunity to bolster antimicrobial product ranges

Figure 4: Attitudes towards cleaning equipment, July 2014

Consumers keen to make their floors germ-free as well as dirt-free

Figure 5: Attitudes towards floor cleaning equipment, July 2014

What we think

Issues and Insights

Leveraging the growing popularity of steam cleaners

The facts

The implications

Trend Application

Trend: Who Needs Humans?

Trend: Extend My Brand

Futures Trend: Old Gold

Market Drivers

Key points

Growth in elderly and juvenile populations create growth prospects

Figure 6: Trends in the age structure of the UK population, 2009-19

Number of households expected to grow

Figure 7: UK households, by size, 2009-19

Types of flooring in households

Figure 8: Types of flooring in...