Customer Analysis

| Current customer |

| Domestic teenager families from NSW | British teenager |

Geographical | NSW is New South Wales, it is located in south Australia. | British is a country which is located in western of Europe. |

Demographical | * The people who up 13 years old and under 20 years old * Most teenagers are high school students, a little workers * Average $1690 per week in one family in 2007-2008 | * The people who up 13 years old and under 20 years old * Someone is high school student, and someone comes from university. * Because most teenagers are student, so they don’t have stable income |

Psychological | * Safety facilities * Relax in their vacation * Food, water, shelter, clothing, sleep and sex | * Safety facilities * They need travel agency and guide * Have a look for the other country * Food, water, shelter, clothing, sleep and sex |

Behavioural | * Group activities with their families * Crocodile Cruise * Visit the ancient Aboriginal Rock Art site of Nourlangie. | * Buy some souvenirs * Eating local food * Visit Gunlom Falls * Visit Nourlangie Rock |

| Potential customer |

| South Africa adventure tourists | New Zealand young families |

Geographical | South Africa is a country which located in the most south of Africa | New Zealand is a country which is located under Australia, near the NSW state. |

Demographical | * Most people are males * 15.0% people don’t have religion, and 11.0% people believe Zion Christian and 36% people believe other Christian. * Average $400 for wages per month in South Africa. | * Three people in one family (father, mother, child). Probably father and mother both under 40 years old and the child about 10 years old. * Average annual household income from all regular sources is $81,067 in 2012. |

Psychological | * Safety facilities * Intensive * Food, water, shelter, clothing, sleep and sex | * They want travel agency and guide * Food,...