Marketing

ADVERTISING PLAN TOPIC

Your Name: Vichian Phianpiriya

Product or Service Idea: Beverage ( Beer)

Is your product or service offered by:

__Y__an existing company?

____a new company imagined for the assignment?

Explanation: We are a manufacturer and distributor of new Asian flavor – Jasmine beer. The United States is a big beer consuming market which establishes a sophisticated network of beer consumption and distribution, including state and regional markets, distribution channels, brewers and brands, imports, exports, packaging, pricing, advertising, demographics and projections. The domestic beer market in the U.S. has various brands belonging to or distributed by Anheuser-Busch InBev, MillerCoors, Crown Imports, Diageo-Guinness USA and Heineken USA but there is rarely any Asian beer brands being distributed in the U.S. market.

Who do you think is the target audience?

(Remember you will need research to confirm this.): The target market of our Jasmine flavor beer is Asian communities, bars & restaurants and liquor stores, etc.

Are similar or competitive products or services available? List or briefly describe a similar product or service: (If your idea has no precedent in the marketplace, consider another idea).

Beer is the number one alcohol consumption in the world and in particularly in China where they are the top beer market in the world which account for 25% of the total production. http://www.thedrinksbusiness.com/2013/06/the-worlds-top-10-beer-brands/. China is only second behind Anheuser-Busch in total production by volume. In 2013 Top beer Bands were as follows:

1. Snow Beer - SABMiller

2. Tsingtao – Tsingtao Brewery Company Ltd

3. Budweiser – Anheuser-Busch InBev

4. Yanjing Beer – Beijing Yanjing Beer Group Corporation

5. Bud Light – Anheuser-Busch InBev

6. Corona Extra – Anheuser-Busch InBev

7. Skol – Carlsberg Breweries

8. Heineken – Heineken International

9. Coors Light – Molson Coors...