The Strategic Marketing Resource Group (Smr)

The Strategic Marketing Resource Group (SMR)

Name

Institution

Date

Table of Contents

A. Executive Summary……………………………………………………………………….…...4

A1. Business Identification……………….………………….………………………………...4

A2. Mission and Mission……………………………………………………………..………..4

A3. Keys to Success…………………………………………………………………..……….4

B. Company Summary..............................................................................................................…...4

B1. Industry History............................................................................................................…...5

B2. Legal Form of Ownership……………………………………….……….….….…………5

B3. Location of Facilities…………………………………………………..………..…………5

B4. Management Structure…………………………………………….………………………5

B5. Products and Services……………………………………………..………..……….…….5

C. Market Analysis………………………………………………………………...…………..….6

C1. Target Market...............................................................................................................…...6

C2. Industry Analysis………………………………………………………………..………..6

C3. Competitive Analysis…………………………………………………………….……….7

D. Market Strategy……………………………………………………………………………….9

D1. The 4Ps……………………………………………………………………………………9

D2. Price List……………………………………………………………………….………..10

D3. Selling Strategy………………………………………………………………..…………11

D4. Sales Forecast………………………………………………………………………..…...15

E. Implementation Strategy……………………………………………………...………………26

E1. Overall Strategy……………………………………………………………………….….26

E2. Implementation………………………………………………………….…………….….27

E3. Control Plan…………………………………………………………………………..…..27

F. Financial Statements and Projections ………………………………………………..……..28

F1. Cost Estimate……………………………………………………………………..………28

F3. Forecast Balance Sheet……………………………………………………………...……30

F2. Forecast Profit and Loss Statements……………………………………………..………32

G1. Financial Projection…………………………………………………………………..……..38...