Simulation

introduction :

At our company we seek to create the well-developed, innovative and advanced mobile phones in the industry. We will create your dream mobile into reality using the best features that will help you socialise and connect easily all around the world. Our company has well qualified employees that manufacture and create the best quality products that will suit your needs and give you the device that will make your life easier.

*vision :

Tech. Storm seeking to be the best among world class suppliers of high technology around the world.

*mission :

Produce technology to facilitate communication between the world, and build a valuable relationship with customers to provide their applications of the technology that has become need in these days.

*Financial Objective :

1-Increase the profit by 100% by the first year.

2-Increase revenue by more than 20% each round.

3-Annual increases in earnings per share by 100% in the end of each round.

*Strategic Objective:

1-Introduction of 2 new products in the next three years.

2-Produce a new Tech when it reaches 50% to coverage after round 3.

3-Winning an 10% market share each round.

Generic strategy:

Our generic strategy is a combination of low cost. We are aiming to sell our products with lower price that will attract customers assuming to gain high sales, we shall achieve that by reducing the cost of production.

Regarding the price, we will follow the cost-beside pricing strategy in the form of cost-plus pricing. Even though we will be selling at a low price, we want to gain a small percentage of profit from each unit sold by producing the products at a lower cost. We will calculate the fixed cost along with a portion of the services to set the price.

Round’s analysis :

Round 1 :

after round one some mistakes have been discovered, including raising the proportion of promotion that do not comply when demand is high, because it is the greater demand increased people...