Audi Ppt

Audi head office in Ingolstadt

Audi AG (pronounced [ˈʔaʊ̯diː ʔaːˈgeː] ( listen)) is a German automobile manufacturer that designs, engineers, produces, markets and distributes automobiles. Audi oversees worldwide operations from its headquarters in Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.

Audi has been a majority owned (99.55%) subsidiary of Volkswagen Group since 1966, following a phased purchase of Audi AG's predecessor, Auto Union, from Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103 series.

The company name is based on the Latin translation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology". Recently in the United States, Audi has updated the slogan to "Truth in Engineering". Audi is a member of the "German Big 3" luxury automakers, along with BMW and Mercedes-Benz, which are the three best-selling luxury automakers in the world.

History

Birth of the company and its name

Originally in 1885, automobile company Wanderer was established, later becoming a branch of Audi AG. Another company, NSU, which also later merged into Audi, was founded during this time, and later supplied the chassis for Gottlieb Daimler's four-wheeler.

On 14 November 1899, August Horch (1868–1951) established the company A. Horch & Cie. in the Ehrenfeld district of Cologne. Three years later in 1902 he moved with his company to Reichenbach im Vogtland. On May, 10th, 1904 he founded the August Horch & Cie. Motorwagenwerke AG, a joint-stock company in Zwickau (State of Saxony).

After troubles with Horch chief financial officer, August Horch left Motorwagenwerke and founded in Zwickau on...