Molsa/Marketing

UNIVERSIDAD DE EL SALVADOR

ECONOMIC SCIENCES FACULTY

INTERNATIONAL MARKETING SCHOOL

FIST RESEARCH PAPER: “CHOCO-RISAS (COOKIES)”

ENGLISH V

March 27th 2014.

INDEX

Introduction…………………………………………………………………………………………………. | -.- |

Content……………………………………………………………………………………………………... | iii |

Stage 1: Define the problem and state objectives | 1 |

Stage 2:Desing research and select information source | 2-7 |

Stage3: Collect the Data | 8 |

Stage 4: Analyze the Data | 9-19 |

Stage 5: Write research report and make recommendations | 20-21 |

Bibliography…………………………………………………………………………………………………. | 22 |

Annex………………………………………………………………………………………………………… | 23 |

Introduction

The present investigation´s work contained the different stage of marketing research for a specific product which was “Choco Risas’s Cookies”; the report contains all the activities that are included in the development of the research. In the first stage, the group defined the problem and established the objectives, here, in this part, we discuss over the topical of investigation and was established the principal factors that produce negatives effect to the product that is why we believe that the product needed a deep investigation.

The topic of marketing research is so complete, after of define the problem and state objective, our group make the following stage, “design research and select information sources “,we showed secondary data and used the observational and experimental method that are included in the focus group cause for this occasion was a kind of experiment in our investigation. During this stage we obtained complex data, that we show in the present investigation´s work, also we used the mail survey, we obtain a sample of 100 people but thank of that, the research show us objective information, it´s important to say that before of this survey and stage we made a questionnaire, using the three types of question and developed much more elements of a marketing...