Mkt421 Week 3

Strategy and Positioning Paper – Advanced Technology Incorporated (Eco-Tablet)

Learning Team B

MKT/421

August 04, 2014

Strategy and Positioning – Advanced Technology’s Eco-Tablet

Introduction - Edgar

Overview of Advanced Technology Incorporated – Mary Turner

Advanced Technology Incorporated is a highly successful organization that aims to advance in the technology field through its high quality and innovative products. The success of Advanced Tech. Inc.is primarily based upon its innovation and dynamic technological advancement it takes to give its customers the ease and luxury to use its products. Advanced Tech. Incorporated’s latest product the Eco-Tablet is launched to compete with existing computers and tablet technology, as it is a portable high tech device for the usage of all needs of an individual whether personal or business use.

Description of the Eco-Tablet – Mary Turner

The Eco-Tablet is the new invention of Advanced Technology Incorporated with extensive Research and Development. It is the latest technological device which is mini pc device equipped with high compatibility mode and ease of usage for users. It is a fully equipped device where a user can take pictures, watch movies, download large amount of data and send/receive emails, attachments and documents. It is designed for personal and business usage where a user can be highly digitized and connected to the world within seconds with no hassle. Eco-Tablet is the new revolution that is solar powered introduced by Advanced Technology Incorporated to provide ultimate user friendliness and access to all technological advancements together in one device (Hall & Jones, 2000).

SWOT Analysis of Advanced Technology Incorporated – Amber King

Competitive Analysis of Advanced Technology Incorporated Using Porter’s Five Competitive Forces Models – Amber King

Explanation of the Criteria Used to Identify Target Market – Edgar Lara

Target Market Description – Taylor Samsel...