Research Paper

Christelle laplante

September 4, 2014

Professor Gary Kunsman

Intro to business and technology

What culture factors must U.S. sports franchises overcome to increase popularity abroad? Why?

Culture is a shared system of symbols, beliefs, attitudes, values, expectations, and norms for behavior. Your cultural background influences the way you prioritize what is important in life, helps define your attitude toward what is appropriate in a situation, and establishes 5758rules of behavior.29 Successful global business leaders recognize and respect differences in language, social values, ideas of status, decision-making habits, attitudes toward time, use of space, body language, manners, religions, and ethical standards. (Bovee, Thill58).

When we talk about sports its different from country to country. For example what we call football in Europe is soccer. The American football is much more popular here than any other country. Football season here it’s like a holiday people go crazy over it while when soccer season people all over Europe go crazy, so therefore culture difference is one problem. Another factor is to be able to understand the country’s language, manners and custom. Another factor are rules and regulations might be different since it’s an all a new country so they have to make sure that they get used to it. Every country has its own culture, and you may not be able to accurately predict what people in that culture will enjoy. Before getting involved in another country, it makes sense to do some market research so that you can minimize this risk.

How can franchises ensure their products are appropriate for international markets?

They have to adapt the brand to appeal to the local culture while maintaining brand consistency. They have to make sure that their brand gives a professional image and keeps the message of their franchise positive so adults and kids alike can watch the product and be entertained without religion and politics being...