Asian American Lifestyles and Entertainment Market Us 2014 - Global Market Size, Share, Trend, Forecast, Analysis and Growth

Asians are an important and growing market for entertainment and leisure categories. These high-income, highly educated consumers represent a potentially lucrative market, especially for entertainment that provides multiple values, but marketers need to reach them where they live, which for most young Asians is online and on their mobile device.

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Table of Content

Scope and Themes

What you need to know

Definition

Data sources

Expenditure data

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Asian entertainment spending is growing

Figure 1: Distribution of total entertainment expenditures across entertainment segments, by race, 2010-12*

Higher-income households drive spending on entertainment

Figure 2: Monthly household entertainment expenditures, by gender, age, and household income, May 2014

Multigenerational and online lifestyles drive Asians’ leisure decisions

Movies and home-cooked meals most common in-home leisure activities

Figure 3: Top at-home leisure activities – participation at least once a month, May 2014

Dining out and shopping top out-of-home leisure activities

Figure 4: Top out-of-home activities – participation at least once a month, May 2014

Friends and family drive dining and event choices

Figure 5: Top information sources for out-of-home entertainment, May 2014

Asians eat at both Asian and non-Asian restaurants

Figure 6: Out-of-home food choices, May 2014

Asians favor less popular sports

Figure 7: Top out-of-home events and activities attendance, May 2014

Asians want to attend events where they can relax with family

Figure 8: Top factors impacting entertainment choices – at least somewhat important, May 2014

What we think

Issues and Insights

How can entertainment offerings appeal to diverse,...