Business

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Title: The Global Market

Joaquin Colon

DeVry University

What cultural factors must US sport franchise overcome to increase popularity abroad? Why?

When it comes to sport franchise, been in the entertainment industry, the type of marketing is different in comparison with the marketing for services and goods trying to be sold. In sports one of the mayor cultural factors to overcome begins with what kind of sport is popular in the country that the business is trying to break in. Soccer for example, is considered the #1 sport in the world, because of his popularity in so many countries around the world. One of the reasons is how passionate the fans can be with their favorite club, making it more difficult for foreign franchise to attract the interest of fans inside their own. One stragedy that mayors US sport associations for example; NBA, NFL, MLB, and NHL is opening recruitment for foreign players from around the world to play in our sport franchises and slowly introducing their franchise in the country of the player recruited. In recently years I have seen how this mayor sport associations are increasing not just with exhibition games, now most of the games played in other countries are regular season games that count for stats and record for the season, making them official games played in other countries. Now with the advance technology should be easier for US sport franchises to gain access to a bigger fan base around the world introducing their franchise worldwide.

How can franchises ensure their products are appropriate for international markets? Why?

To start they can ensure their corporate image match the environment where they are trying to enter. Multiple cultural factors can affect the expansion to international markets. Change certain aspect of the product such as name, ingredients, and size is also another way franchise can ensure their product in international markets....