Yahoo, Google and Chrysler

Yahoo, Google, and Chrysler:

How the Internet Is Changing Advertising and Marketing

Abstract:

* Today companies are spending more money on online advertising.

* With the increase in online advertising, Yahoo and Google have become the most highly prized media companies in the world.

* Yahoo has led the way in persuading large companies to use online advertising instead of traditional media.

* According to a survey, sixty-three percent said that online advertising was a brand building tool “equal to or better than” advertising on TV or in print.

Internet is the ultimate marketing machine that makes advertising become valuable channel for customers. 1/3 of U.S. households have high-speed Internet connections. The Americans spend 30 percent of their time in internet surfing. Chrysler requires strong branding while brand advertising inherently about leaving an impression on a consumer. Marketers understand customer preferences on product because online behavior can be counted, tracked and analyzed in ways that mass media cannot.

Google:

The main revenue model for Google is the online advertising.

Advertising tools: advertising Words and advertising Sense. →automatically adjust the text advertising according to user’s search words or the content of the web site.

Yahoo:

Revenue model: search advertising, online classified and a host of commission-generating business.

Portal website→ Posting online advertising banner.

Google

Advertising Sense →allows website which is either personal or companies to add a

Google’s advertising module into the website and share the advertising revenue with Google.

Advertising Words → Text-based advertisement according to user’s searching result Provides more customization and interactive modules for its users to attract more people to use its service. E.g. iGoogle.

Marketing Information Systems

Interactive marketing

* Interactive marketing:

* A customer-focused marketing process

* Using...