Pom Chapter 2 Hard Rock Cafe

Operations Management

Chapter 2 – Operations Strategy in a Global Environment

PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 7e Operations Management, 9e

© 2008 Prentice Hall, Inc. 2–1

Outline

Global Company Profile: Boeing A Global View of Operations

Cultural and Ethical Issues

Developing Missions And Strategies

Mission Strategy

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Outline – Continued

Achieving Competitive Advantage Through Operations

Competing On Differentiation Competing On Cost Competing On Response

Ten Strategic OM Decisions

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Outline – Continued

Issues In Operations Strategy

Research Preconditions Dynamics

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Outline – Continued

Strategy Development and Implementation

Critical Success Factors and Core Competencies Build and Staff the Organization Integrate OM with Other Activities

© 2008 Prentice Hall, Inc.

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Outline – Continued

Global Operations Strategy Options

International Strategy Multidomestic Strategy Global Strategy Transnational Strategy

© 2008 Prentice Hall, Inc.

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Learning Objectives

When you complete this chapter you should be able to: 1. Define mission and strategy 2. Identify and explain three strategic approaches to competitive advantage 3. Identify and define the 10 decisions of operations management

© 2008 Prentice Hall, Inc. 2–7

Learning Objectives

When you complete this chapter you should be able to: 4. Identify five OM strategy insights provided by PIMS research 5. Identify and explain four global operations strategy options

© 2008 Prentice Hall, Inc.

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Global Strategies

Boeing – sales and production are worldwide Benetton – moves inventory to stores around the world faster than its competition by building flexibility into design, production, and distribution Sony – purchases components from suppliers in Thailand, Malaysia, and around the world

© 2008 Prentice Hall, Inc.

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Global Strategies

Volvo –...