Research Methods

KIBABII UNIVERSITY COLLEGE

DEPARTMENT OF BUSINESS MANAGEMENT & ECONOMICS

COURSE OUTLINE

BBM 316: BUSINESS RESEARCH METHODS

THIRD YEAR, SEMESTER II, 2013/2014 ACADEMIC YEAR

INSTRUCTOR: Dr. Wanyama Kadian Wanyonyi– 0721-340-373 (kadianwanyama@yahoo.com/kadianwanyama@gmail.com)

Learning outcome/Objectives

On completion of this unit, students will be able to:

✓ Know the meaning and purpose of research

✓ Identify types and sources of data for scientific research;

✓ Understand basic and applied research & scientific methodology overview of the research process;

✓ Appreciate selection & definition of research problem;

✓ Understand basic elements of the language of scientific research;

✓ Fully appreciate the nature of scientific investigation.

✓ Understand importance of literature review

✓ Develop conceptual framework and research designs

✓ Know determination of sample size and sampling procedures

✓ Construct data collection instruments, validity & reliability measures

✓ Understand data analysis techniques

|Weeks |Topic |Content |

|1 & 2 |Introduction to research methodology|Definitions |

| | |characteristics/features |

| | |Qualities of a researcher |

| | |Types of research |

| | |Research Approaches- quantitative & qualitative |

| |...