Advertising Career Outlook

Visit one or more of the following Web sites to view information on various marketing careers:

• http://www.marshall.usc.edu/web/marketing.cfm?doc_id=2890 (Links to an external site.)

• http://www.careers-in-marketing.com/ (Links to an external site.)

• http://marketing.about.com/cs/marketingjobs/l/blcareerprofils.htm (Links to an external site.)
(Hint: Scroll down past sponsored links to find information)

Explore several of the marketing careers by clicking the links.

Select a marketing career that interests you and read about it.

Summarize the information about the marketing career in two to three well thought out paragraphs with a minimum of 300 words. Make sure your writing is college level with proper grammar, punctuation, and capitalization.

The career I chose is Advertising. Reason being is because this career has always interested me. Literally everyone on a daily basis either sees, hears, or wears an advertisement. Advertising is a huge business for everything that we use on daily basis when it comes to physical products, consumable products, and the many services that make this world go round. The top companies like Nike, Starbucks, and Apple pay billions in advertising and promotions. According to Advertising age magazine Verizon spent over 2 billion in 2008 for a Advertising campaign. Advertising is very beneficial for any company.

An Advertising company is basically a marketing consultant. They help a consumer manufacturer with all aspect of advertising there product to various types of geographic markets. They have to form a concept and a well thought out and creative strategy to attract consumers to purchase the product and or service. This involves the advertiser to know the company very well and to help the client make very important business decisions because of the amount of money they will invest. The Advertiser has to analyze the product or products and choose or help change it to make it more attractive to the consumer....