Mkt 311

Truth In Engineering

Audi is an amazing automobile manufacture. They have strived for excellence since the beginning. Always pushing the limits of luxury and technology. They have dominated in the consumer sector as well as the racing scene. They hold records for most wins and wins in a row with 7 consecutive years in the 24-hour LeMans race circuit. They have marketed themselves very well over the years, but there is always room for improvement. Audi understands that and is always on the forefront of technology and other advancements for their brand.

Everyone has aspirations of being the next big thing or to create the most amazing product. Fortunately, for August Horch he did just that. In 1909, Audi was born! Shortly after in 1932 Audi joined forces with three other German automobile manufacturers. They were DKW, Horch, and Wanderer. Each of the four rings in Audi’s logo represents each of those four companies. They then became a force to be reckoned with.

Audi has become the number one luxury car in Europe and China. The motorsport arena is no different. The 24-hour LeMans race respectively belongs to the Audi brand. The race is the oldest race in endurance. It is 24 hours long. The course is comprised of track and public streets in France. They currently hold numerous records, which include most wins of 11 and most consecutive wins of 7. Their top driver Tom Kristenesen also holds the record for most wins, with eight. Audi’s largest competitor BMW has only one win!

BMW has always been trying to out-shine and out-perform Audi. They have tried to market themselves as a better brand, but I personally feel that they fail time and time again. Audi erected a billboard with its all-new re-designed A4. The A4 is an entry level Audi that is always being compared to the BMW 3-Series.The slogans that was written on the billboard was “You move, BMW”. Shortly after BMW added billboards next to Audi’s with a picture of their new M3, which is a high...