Bread and Baked Goods Market in Uk 2014 - Global Market Size, Share, Trend , Growth and Strategy

Education around bread’s value-for-money credentials must go hand-in-hand with innovation in areas such as healthy baked goods and snacking formats if brands are to address falling category sales.

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Table of Content

Introduction

Definition

Bread

Sweet baked goods

Speciality bread

Excluded

Abbreviations

Executive Summary

The market

Figure 1: UK retail value sales of key bread and bakery goods, by segment, 2012-14

Forecast

Figure 2: UK retail value sales of bread and baked goods, 2009-19

Market factors

Changing lunchtime eating trends pose a threat to prepacked bread sales

Bread continues to face competition at breakfast

Good 2014/15 wheat harvest is expected

Companies, brands and innovation

Top three manufacturers hold over half of the market

Figure 3: Leading manufacturers’ shares in the UK bread and baked goods market, by value sales, 2013/14*

Branded launches reach four-year high in 2013

Adspend increases by a fifth in 2013

The consumer

Bread continues to enjoy near universal usage

Figure 4: Types of bread bought in the past three months, June 2013 and May 2014

Figure 5: Types of baked goods bought in the past three months, June 2013 and May 2014

Healthier products and on-the-go formats hold potential for NPD

Figure 6: Consumer interest in NPD in bread and baked goods, May 2014

Scope to promote sweet baked goods as an accompaniment to hot drinks

Figure 7: Users’ attitudes towards bread and baked goods, May 2014

What we think

Issues and Insights

A poor value-for-money perception poses a threat to market

The facts

The implications

Interest in single-pack and filled rolls can boost on-the-go usage

The facts

The implications

Marked openness to ‘light’ variants in baked goods

The facts

The implications

Trend Application

Mintel Trend: Play Ethic

Mintel Trend: Transumers

Mintel Futures Trend: Brand...