China Menu Market Insights 2014 - Global Market Size, Share, Trend , Growth and Strategy

The influence of diverse ethnic flavours and the solid loyalty towards local specialists make China a complex foodservice market. While food safety has a significant continuous social impact, the focus point should go beyond East versus West and spark menu diversification. To find a new equilibrium between diners’ desire for a healthy diet and unique flavours, whether it is fusing different cuisines or as an authentic version, operators need to be precise with their market positioning and target demographics.

To Brows a Full Report with Toc: http://www.researchmoz.us/menu-insights-china-september-2014-report.html

Table of Content

Introduction

In this report we answer the key questions:

Definition and report coverage

Methodology

Executive Summary

Market drivers, trends, innovations

Healthy grains and oats are gaining traction

Experiential consumption

The consumer

Upscale taste

Figure 1: Eating at different venues, July 2014

Strong flavoured dishes are hard to replicate in home cooking

Figure 2: Interest in food preparation methods, July 2014

Proud of local culture and specialities

Figure 3: Interest in Chinese cuisines, July 2014

Interest in affordable global culinary

Figure 4: Interest in international cuisines, July 2014

Target groups overview

Figure 5: Target groups, July 2014

Customisation leads to more healthy dining

Figure 6: Factors influencing purchase decision in restaurants, July 2014

Exclusiveness

Figure 7: Attitudes towards eating habit, July 2014

Glossary of goodness and the right nutrition for different period

Figure 8: Interest in benefits from daily diet, July 2014

What we think

Issues and Insights

Original and uniqueness gives ethnic foodservice operators an edge

The facts

The implications

Light portions, light flavours and veggies to feed the demand of sophisticated Chinese women

The facts

The implications

How to target Chinese men as rising causal diners

The facts

The implications

Farm to table...