Research Report on Free from Foods and Allergies Ireland 2014 - Global Market Size, Share, Trend , Growth and Strategy

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Date Submitted: 09/30/2014 11:54 PM

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While only a small number of Irish consumers officially suffer from allergies or intolerances in 2014, the level of sales of free-from food is undoubtedly improving, with a greater level of media attention on the likes of free-from diets and a greater availability of products helping to drive usage among consumers who do not suffer from such afflictions.

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Table of Content

Introduction

Key themes in the report

Consumer data

Definition

Wheat-free, gluten-free (WF/GF)

Dairy-free/lactose-free

Allergies and intolerances

Abbreviations

Executive Summary

The market

Figure 1: Free-from food and drink sales vs all-grocery sales, IoI, 2009-14

Forecast

Figure 2: Indexed market value of free-from foods, NI and RoI, 2009-19

Market factors

Improvements in the Irish economy

One in 10 NI and 3% of RoI consumers suffer from allergies

Ireland has low allergy rate compared to the rest of Europe

Figure 3: Top 10 European countries, by percentage of population that suffers from an allergy (including those who have suffered in the past), 2011

Coeliac affects one in 100 in Ireland

Increasing urbanisation could lead to increased incidence of allergies

Maturing population could shift dynamic in free-from food market

Innovations

Figure 4: Indexed level of products launched claiming to be gluten-free and low/no/reduced allergen, UK and Ireland, 2007-14

Figure 5: Gluten-free and low/no allergen products launched to UK and Irish market, by product category, 2014*

The consumer

Wheat, gluten, dairy and lactose most commonly avoided foods/ingredients

Figure 6: Types of food/ingredients avoided due to allergy, intolerance or coeliac disease and those who avoid as part of a healthy lifestyle, RoI, August 2014

Figure 7: Types of food/ingredients avoided due to allergy, intolerance or coeliac disease and those who avoid as part of a healthy...