Marketing

MKT/575 Final Examination Study Guide

This study guide will prepare you for the Final Examination you will complete in the final week. It contains practice questions, which are related to each week’s objectives. In addition, refer to each week’s readings and your student guide as study references for the Final Examination.

Week One: Macro-environment, Market, Competitors

Objective: Analyze the industry, market, and competitors.

1. The focus of _____ is on organizational performance rather than a primary concern about increasing sales.

a. 0 Corporate strategy

b. 0 Strategic marketing

c. 0 Corporate vision

d. 0 Corporate objectives

Objective: Analyze the industry, market, and competitors.

2. _____ is horizontal and covers similar types of firms and operating practices of the firms.

a. 0 Value chain analysis

b. 0 Industry analysis

c. 0 Market segmentation analysis

d. 0 Customer profile analysis

Objective: Analyze the industry, market, and competitors.

3. _____ recognizes that active competition among industry members helps determine industry performance and it is the most direct and intense form of competition.

a. 0 Rivalry among existing firms

b. 0 Threat of new entrants

c. 0 Threat of substitute products

d. 0 Bargaining power of suppliers

Objective: Analyze the industry, market, and competitors.

4. An analysis of each competitors past sales would be included in a _____.

a. 0 Customer value report

b. 0 Market forecast

c. 0 Competitors' analysis

d. 0 Market segment analysis

Objective: Analyze the industry, market, and competitors

5. If critical inputs are in jeopardy or prices of those inputs are extraordinarily high, companies may pursue vertical integration strategies or develop collaborative relationships to reduce the _____

a. 0 Rivalry among existing firms

b. 0 Bargaining power of buyers

c. 0 Threat of substitute products

d. 0 Bargaining power of suppliers

Objective: Analyze the industry, market,...