Us Coffee Market 2014 - Global Market Size, Share, Trend , Growth and Strategy

Coffee manufacturers face increased competition both from within their own category and from other beverages. Consumers are embracing the choice and variety of coffee options and from other beverages, but with a slowly improving economy, manufacturers will be challenged to maintain consumer interest in in-home coffee consumption.

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Table of Content

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Overview

Quest for flavor and convenience will fuel the coffee category’s continued growth

Figure 1: Total US sales and fan chart forecast of coffee, at current prices, 2009-19

Coffeehouse flavors could inspire in-home options

Figure 2: Top 10 coffee types menued at coffeehouses and donut shops, by incidence, Q3 2010-Q3 2013

Consumers of all types drink less coffee as the day progresses

Figure 3: Time of day for consuming coffee prepared at home, by any consumption – Types of coffee, June 2014

Multi-serve drip coffee makers remain the norm in most households

Figure 4: Coffee brewer ownership, by generations, June 2014

Convenience, ease of use lead reasons behind choice of coffee machine

Figure 5: Reasons for purchasing preferred coffee brewer, by gender and age, June 2014

Roast coffee share slips, while single-cup gains

Figure 6: Total US retail sales and forecast of coffee, by segment, at current prices, 2009-19, in millions

Single-cup coffee, RTD companies offset declines from roast, instant manufacturers

Figure 7: MULO market share of coffee sales, by leading companies, 52 weeks ending June 15, 2014

Consumers aged 18-34 most likely to drink single-cup, RTD coffee

Figure 8: Personal coffee consumption prepared at home – Any consumption, by gender and age, June 2014

Potential for healthy coffee innovation

Figure 9: Any Agreement...