External Analysis Carvoyant

Number of Competitors

“Industries vary on the extent to which competition is local, regional, national, or global.” (p. 29) The connected car industry falls under the global category. A study suggests that worldwide sales of connected car products will increase almost fourfold between 2015 and 2020, adding more than €110 billion (US$149 billion) in revenues in the passenger car segment alone. (strategyand.pwc.com) This makes the industry more dynamic and less predictable. Carvoyant’s major competition is carmakers, especially European ones. According to a recent study by the Center of Automotive Management, Germany’s three main car companies — BMW, VW/Audi, and Daimler — have the lead over their U.S. and Asian rivals in the development and implementation of the information and communications systems for these cars. (strategyand.pwc.com) In 2014, the Connected Car industry is dominated by OEM embedded in-car connectivity solutions and Aftermarket telematics hardware providers. However, the market is experiencing the entrance of new players, including telecom, internet giants who are competing to win new customers as in-car connectivity becomes a significant selling point. Here is a list of the top 20 connected car manufacturers. (visiongain.com)

* Airbiquity Inc

- Apple Inc

- AT&T Inc

- BMW AG

- Broadcom Corporation

- Chrysler Group

- Daimler AG

- Ford Motor Co

- General Motors Co

- Google Inc

- Honda Motor Co

- Mahindra Satyam

- OnStar Corporation

- Qualcomm Incorporated

- Sierra Wireless

- TomTom NV

- Toyota Motor Co

- Verizon Telematics

- VW Group

- WirelessCar

Variability of Customer

“In any industry, managers must be aware of the demand profile of customers.” (p.31) There are three main customer groups: retailers, restaurants and manufacturers. (p.29) Customers in the connected car industry often want to own a distinctive product. Therefore, software developers should come up with a product that could satisfy the demands of...