Mktg100 Reflection

Topic 1: The Invisible Bicycle Helmet

In my opinion I believe that the greatest benefits associated with the Invisible Bicycle Helmet are the safety impact of it inflating upon impact as opposed to normal bike helmets that can crack on impact or not be as protective if not worn properly. Other benefits include the comfort around the wearer’s neck, it could possibly have more bike riders on the road instead of using their cars helping the environment, it not only protects the head once inflated but it also protects the neck which is a lot safer than traditional helmets, the cost of head trauma to the hospital system as well as helping research into head trauma with its black box fitted into the helmet that traces movement pattern data once the product has been inflated after impact. I believe the greatest challenges facing the makers of the helping for people to start using it are the cost of the helmet being very expensive and that it only works once when it is inflated and consumers asking the question will it really work if I buy the product or am I just wasting my money?. Other challenges that the makers face when trying to sell it is the need or want of the product in a particular country and the laws and regulations as it may not meet the standards set by the government in a particular country and lastly the distribution challenges of trying to get shops to sell it in order for people to buy their product.

Topic 2: Marketing Storytelling

A brand that reflects the most celebrated and greatest love stories and defined style; Tiffany and Co was founded in 1837 by Charles Lewis Tiffany and Teddy Young in New York. Tiffany has only one thing in stock that you cannot buy and that is the Tiffany Blue Box which is an international symbol of style and sophistication. Tiffany and Co started as a stationery store and has since moved six times around New York since first opening, the store was the first to mark items with non-negotiable selling prices and only...