Uk Lifestyles of Millennials Market and Analysis 2014 - Global Market Size, Share, Trend , Growth and Strategy

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Traditional advertising has largely failed to capture imaginations of younger audiences, and advertisers need to step up creativity to sustain their appeal to Millennials. Funny and creative campaigns have the most potential for capturing the attention of younger consumers and winning their longer-term loyalty.

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Table of Content

Introduction

Methodology

Definitions

Abbreviations

Executive Summary

Savings are a top priority for Millennials

Figure 1: Current financial priorities, July 2014

High quality at the right price

Figure 2: Factors important when shopping, July 2014

Personal influence in a social media world

Figure 3: Attitudes towards advertising and shopping, July 2014

Digital natives prefer reading hard copies of books

Figure 4: Attitudes towards digital and physical formats of media, July 2014

What we think

Issues and Insights

Appealing to the ethnic and racial diversity amongst Millennials

The facts

The implications

How to market effectively to Millennials

The facts

The implications

Trend Application

Trend: Entrepreneurial Spirit

Trend: Help Me Help Myself

Trend: Play Ethic

Market Drivers

Key points

Demographic trends

Figure 5: Trends in the age structure of the UK population, 2009-19

Employment status

Figure 6: Employment status, by gender and age, July 2014

Financial health

Figure 7: Highest educational attainment, by current financial situation, July 2014

Living situation

Figure 8: Living situation, by age, July 2014

Race and ethnic background

Figure 9: Race and ethnic background, July 2014

Nationality

Figure 10: Nationality, July 2014

Millennial families

Figure 11: Marital status, by presence of children in the household, for...