Submitted by: Submitted by prashantkolekar
Views: 104
Words: 936
Pages: 4
Category: Business and Industry
Date Submitted: 10/10/2014 02:43 AM
Call 866-997-4948 (Us-Canada Toll Free) Tel: +1-518-618-1030 with your industry research requirements or email the details on sales@researchmoz.us
Personal care consumers are becoming more informed and skeptical, and are demanding transparency, simplicity, and efficacy when shopping for and using personal care products.
Table of Content
Scope and Themes
Executive Summary
Overview
Market factors
Consumers allocate spending differently depending on category
Figure 1: Total US retail sales of personal care product categories, by share, at current prices, 2013
Race influences how shoppers spend
Figure 2: Haircare and skincare expenditures, by race/Hispanic origin, January 2013-March 2014
The consumer
People are worried about looking older
Figure 3: Concerns about appearance, July 2014
Time spent on grooming correlates to concerns about appearance
Figure 4: Time spent on grooming, July 2014
Personal care shoppers rely on mass brands
Figure 5: Type of brands purchased, July 2014
High awareness of familiar ingredients
Figure 6: Awareness and influence of ingredients, July 2014
Claims that imply credibility are important
Figure 7: Importance of personal care claims, July 2014
What we think
Issues and Insights
Trend Applications
Market Factors
Key points
Consumers spending on high-usage categories and facial skincare
Figure 8: Total US retail sales of personal care product categories, by share, at current prices, 2013
Figure 9: Skincare expenditures, by gender and age, January 2013-March 2014
Figure 10: Haircare expenditures, by gender and age, January 2013-March 2014
Race impacts category spending
Figure 11: Haircare expenditures, by race/Hispanic origin, January 2013-March 2014
Figure 12: Skincare expenditures, by race/Hispanic origin, January 2013-March 2014
Figure 13: Population aged 18 or older, by race and Hispanic origin, 2009-19
Consumers working more, traveling less
Figure 14: Time spent on lifestyle, July 2014...