Marketing

1. What seems to be the Jones Soda Company target coverage strategy?

* Creating strong distributor relationships and key accounts

* Stimulating strong consumer demand for their existing brands and products with primary emphasis in the United States

* Developing unique alternative beverage brands and products

* Licensing their brand equity for the creation of other beverage or non-beverage products.

2. How does the Jones strategy differ from the target market strategies of major competitors like Coke and Pepsi?

* The Jones Soda brand offers its consumers a community that celebrates individuality and personal expression. Opposed to Coke or Pepsi, Jones invites the consumer to “run with the little guy” and be a part of the process and experience. Consumers can submit and vote for photos that appear on the label of nationally distributed Jones Soda bottles. Consumer submitted quotes can be found under bottle caps and are displayed on the myjones.com website. The website allows consumers to purchase Jones Soda bottles with their pictures on the label.

3. How does the company use its website to stimulate sales of its products?

* The company let the buyer’s custom their own label online and purchase it. They can choose a flavor, upload their personal photo and write a special message on the back of the bottle. This is something that other company does not do, therefore Jones Soda stimulate sales from it.

4. What is the core benefit of the Jones Internet strategy?

* The core benefit of the Jones Internet strategy is it offers its consumers a community that celebrates individuality and personal expression. It also provides a personal connection with the market allowing it to communicate a commitment to consumers.

5. What are the disadvantages, if any, with the Jones target coverage strategy?

* I don’t think there are any disadvantages.

6. Take a picture, or develop a slogan or a new soft drink flavor for Jones and...