Jsb Market Research : Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Uk Make-Up Market

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Make-up Market

Released On 13th October 2014

Summary

Understanding Consumer Trends and Drivers of Behavior in the UK Make-up Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Make-up Market report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

The primary trend influencing Make-up consumption in the UK is Individualism, illustrating that consumers are seeking Make-up that is specifically tailored to their skin type and tone.

As Make-up is considered an essential daily wear item for many UK consumers, Better Value for Money is an important trend in the market with consumers seeking value both in the lowest price products and in those offering some form of added value.

UK consumers are seeking indulgence through their Make-up consumption, which is supported by the non-essential nature of the category and the increasingly opulent products that are available.

UK women look to their Make-up consumption to provide them with escapism from building daily stresses; as increasing numbers of women work alongside running a household and looking after children, many are using their Make-up consumption to take some time out for themselves.

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Synopsis

Understanding Consumer Trends and Drivers of Behavior in the UK Make-up Market identifies the key demographic groups driving consumption, and what motivates their...