Jsb Market Research : Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Make-Up Market

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Make-up Market

Released On 13th October 2014

Summary

Understanding Consumer Trends and Drivers of Behavior in the Indian Make-up Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Make-up Market report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

Lip Make-up has the largest share of the market by volume, while Nail Make-up is expected to register the fastest growth in the Indian market

Younger consumers enjoy the most Make-up occasions in India, while there has been a steady increase in grooming consciousness among men

Indian women are heavy frequency consumers of Make-up products

Consumers are looking for products with which they can customize their look and stand out

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Synopsis

Understanding Consumer Trends and Drivers of Behavior in the Indian Make-up Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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Key consumer demographic groups driving consumption within the Indian market. The figures identify...