Com 3706

Mark Davis Visser (3089 4522)

Communication Research

Com 3706

Assignment 01 (Semester 1 unique assignment number: 785317)

I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

My name: Mark Davis Visser

My student number: 3089 4522

Date: 3 August 2014

A witness’ name: Justin Visser

TABLE OF CONTENTS PAGE

1 MAIN ISSUE

1.1 NATURE

1.2 TIME DIMENSION

1.3 ACTION (OBJECTIVES)

1.4 ISSUE

1.5 METHOD

2 RESEARCH CRITERIA 3

2.1 RELEVANCE

2.2 RESEARCHABILITY

2.3 FEASIBILITY

2.4 ETHICS

2.4.1 People

2.4.2 Data: Handling of Data

3 EXTENT 4

4 POPULATION 5

4.1 TARGET POPULATION 5

4.2 ACCESSIBLE POPULATION

4.3 POPULATION CHARACTERISTICS

4.4 UNIT OF ANALYSIS

5 ASSUMPTIONS AND SUB-ISSUES 5

6 GOAL and OBJECTIVES

6.1 GOAL

6.2 OBJECTIVES

7 RESEARCH QUESTIONS 5

8 THEORETICAL APPROACH

8.1 CONTENT ANALYSIS

8.2 CREATIVE CONCEPTS

9 RESEARCH DESIGN

9.1 METHODS OF REASONING 6

9.2 OBJECTIVES

9.3 COLLECTION AND ANALYSIS OF DATA

9.4 FLEXIBILITY

SELF-ASSESSMENT AND SELF-REFLECTION 7

SOURCES CONSULTED 8

1 MAIN ISSUE

1.1 NATURE

Explore and describe, by means of qualitative and quantitative content analysis, the characteristics of ten creative concepts and their creative application in ten different adverts, found in two different publications: cross sectional. How are creative concepts used in print adverts?

1.2 TIME DIMENSION

This cross sectional is observational in nature and is known as descriptive research, not causal or relational. Information that is present in a population will be recorded, but variables will...