Make-Up Market in Uk, Indian, Russian and German Consumer Trends Analysis Understanding Consumer Trends and Drivers of Behavior

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Understanding Consumer Trends and Drivers of Behavior in the UK, Indian, Russian and German Make-up Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developmendts that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

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Key Findings

The primary trend influencing Make-up consumption in the UK, Indian, Russian and German is Individualism, illustrating that consumers are seeking Make-up that is specifically tailored to their skin type and tone.

As Make-up is considered an essential daily wear item for many UK, Indian, Russian and German consumers, Better Value for Money is an important trend in the market with consumers seeking value both in the lowest price products and in those offering some form of added value.

UK, Indian, Russian and German consumers are seeking indulgence through their Make-up consumption, which is supported by the non-essential nature of the category and the increasingly opulent products that are available.

UK, Indian, Russian and German women look to their Make-up consumption to provide them with escapism from building daily stresses; as increasing numbers of women work alongside running a household and looking after children, many are using their Make-up consumption to take some time out for themselves.

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the UK, Indian, Russian and German Make-up Market identifies the key demographic...