Walmart

Wal Mart Stores, Inc

This mission statement for Walmart is help people save money so they can live better. Wal-Mart is very clear about their vision, and has focused on specific areas where they can be the industry leader and reflects the uniqueness of the organization. And the long term goal of walmart is very clear, that is low prices.

Product market stakeholders can benefit from the company. Walmart had 61,000 suppliers. Key category suppliers, provided input on shelf space allocation. Cusomers, as statkeholders, demand reliable products at the lowest possible price in walmart. Established name brand that is identified with reasonable to cheap pricing and bargain pricing. Wal-Mart is a store that most individuals can shop at when they are on a low budget and still buy what they set out to buy.

Based on the company's external and internal environmental analyses. Capital Market Stakeholders has grown substantially over recent years and has experienced global expansion. According to exhibit 4 in the case, Wal-Mart's net income in 1996 was $2,737 billion, by 2006 it had increased to $11,231 billion.

Walmart stores were located in low-rent, suburban areas, close to major highways, so walmart has a key competitor-Kmart, which stores were thinly spread throughout the United states, and located in prime, urban areas. When Wal-Mart first arrived on the scene with their low prices, K-Mart stores was unable to discount brand-name products. Customers wanted to buy good quality brand-name products. K-Mart provides non-name brand goods cheaply, however, it could not maintain constant low prices with its name-brand products. K-Mart and Sear could not beat Wal-Mart due to several reasons: First, Sears' prices are higher than Wal-Mart's because the Sears infrastructure gives it higher overhead costs. K-Mart declined in customer appeal because it neglected its store environment and could not provide satisfactory levels of service for its customers. Widespread complaints...