Marketing Case Analysis

CASE: AUTOMOTIVE ASSOCIATION OF ASIA

I. VIEW POINT

Towing Services business is in demand in the market. Right timing for AAA given the fact that they have the manpower, knowledge and financial capability. However due to poor management (planning, marketing and strategy), AAA is now facing serious problem where their other competitors is taking advantage the situation to get the market. AAA must establish Business Improvement Plan …

II. TIME CONTEXT

III. PROBLEM STATEMENT

AAA members are decreasing and no new members coming in. In short, AAA challenges are how to bounce back in the business. To regain again the healthiness of the business.

IV. STATEMENT OBJECTIVE

To be the best towing service provider in the country.

V. AREA OF CONSIDERATION

A) WHY-WHY ANALYSIS

B) SWOT ANALYSIS

VI. ALTERNATIVE COURSES OF ACTION

a. Review the organization structure

b. Internal hiring, training of the current employee to do multi-tasking and careful selection of new employees.

c. Increase capital by grabbing some loans, this will be done after the result of research and study.

d. Update materials used in portion and marketing.

VII. RECOMMENDATION

Restudy the business environment. Cash Flow, Operational activities, Manpower, recruitment process , maintenance and other area that might affect or may contribute to the whole organization. A much better marketing strategy that can captures the eye of the consumer to increase the number of members. Strategize on how to maintain the current customer. Implement survey and customer satisfaction raings process.

VIII. RECOMMENDATION

CASE: ATLANTIC PRODUCTS Inc.

I. VIEW POINT

API has a great Mission to be the best in the industry. But they need to review their financial stability and resources. Having a several branches and expansion made for the past several years. They need to improve their sales for them to have get more funds to their creditors...