Background

| Strength 1. Acquisitions including Jo Malone, Stila Cosmetics, Gloss.com. The same year also license agreements with Sean John, Missoni, and Donald Trump 2. Estee Lauder markets more than 9,000 products under many brands names such as Estee Lauder, Aranis, Clinique, Prescriptives, M.A.C, and Bumble and its new acquisition Smashbox. 3. Strong increases in all regions, recent technologically-advanced innovations include Clinique, Estee Lauder…We are pleased with the success of these new products 4. Financial stability in Estee Lauder financial analysis. | Weaknesses 1. In nutshell, Estee Lauder is doing well for now, However, much larger firms such as Avon, L’Oreal, P&G are working hard to everyday to take market share from Estee Lauder. 2. Estee Lauder does not have a written mission statement. 3. Estee Lauder is small compared to some of its rivals firms. |

Opportunities 1. Innovation in product development will also remain an extremely important factor in the industry. 2. Developing markets such as Brazil and India are showing signs of potential gains. 3. The world’s aging population will multiple by 2.5 times in the next 40 years including high growth countries such as China and India. | SO Strategies 1. Introduce high quality EL anti-wrinkle cream products in target market of China, India and Brazil 2. Target EL anti-wrinkle cream products in anti-aging market, range in age from 38 to 47 years old. | WO Strategies 1. Increase Estee Lauder market share by responding towards the growing demands of anti-aging skincare products. 2. Actively increase involvement in International market and expand Estee Lauder skincare product in developing market such as China, India and Brazil in order to improve Estee Lauder profitable growth in the industry |

Threats 1. The most diversified with a greater depth of product lines, P&G continues to show strong growth and profitability. 2. All of the top competitors in the personal...