Economics

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Words: 311

Pages: 2

Category: Business and Industry

Date Submitted: 10/21/2014 02:40 PM

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Good Burger is a small resturant that is possibly the first of many Good Burger resturants. They sell average fast food at resonable prince's has a questionable staff and is kinda run down. Mondo Burger who is Good Burgers competition builds their resturant across the street with the hopes to take all of Good Burgers costumers. Mondo Burger is a modern resturant with good quailty food and a well trained staff. Since Mondo Burger would be the new franchise consumers would be attracted to them and Good Burger would the little consumers they have. Good Burger and Mondo Burger use their advantages against each other while Good Burger in the begining definantly felt financially how they were being affected by Mondo Burgers business.

Good Burger only really has one advantage and that would be Ed's Saucse. They used Ed's Sauce to try and peek intrest in consumer because it was a new product. Good Burger put Ed's Sauce on their food and gained back consumers because they presented something new that interested consumers. On the other hand Mondo Burger is a new modern resturant that attracts many consumers and also has better quality food. When Mondo Burger see's that Good Burger is threatening their money intake with their new sauce they try to damage their new product by poisoning it so that their consumers would get sick and never eat there again and go back to Mondo Burger.

Both Mondo Burger and Good Burger try to shift the market to their advantage bu giving the comsumers something new that would intrest them. Since Mondo Burger is new and peeks the consumers intrest people would be attracted to Mondo Burger. However because Good Burger found an advantage with Ed's Sauce consumers are intrested and will buy Ed's Sauce there for bringing more consumers to Good Burger and away from Mondo Burger.