Jsb Market Research : Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Fragrances Market

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Fragrances Market

Released On 22nd October 2014

Summary

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Fragrances Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

Brazilian Fragrances market is the largest in terms of unit volumes

Women and Older Young Adults enjoy the most Fragrance occasions in Brazil

Brazilians consume Fragrances at a heavy frequency

Hot and humid weather in Brazil will cause busy consumers to look for exotic Fragrances to lift their mood and offer a fun experience

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Synopsis

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Fragrances Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

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Key consumer demographic groups driving consumption within the Brazilian market. The figures identify whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

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