Nintendo Paper

Background of Organization: We have chosen Nintendo Co., Ltd., a consumer electronics company as our organization. It is headquartered in Japan and has 5,200 (Internal) 2,000 (External) Employees. Their market positioning is family-oriented as they focus on home entertainment and handheld market, providing hardware and software for home video game system. The company expects net sales to be JPY590 billion in 2014, operating at a loss of JPY35 billion.

Elements for Report Analysis: Strategic planning for long term business sustainability and growth & Increased competition in global market

|Problems |Strategies |

|1. Changing global market trends in entertainment consumption |SWOT analysis. Change the corporate |

|Focus on home and portable gaming while ignoring smartphone and tablet market: |culture and leverage on smartphone |

|Retain control of proprietary hard/software |penetration. |

|Corporate culture | |

|2. Rapidly advancing technological standards |SWOT analysis, BCG Matrix. Promoting |

|Consoles are based on older technological standards sub-par when compared to competitor’s platforms |innovation and functionality. |

|(Playstation 4 & XBOX One): | |

|Over-dependence on old gaming franchises (Mario, Pokemon, etc.) | |

|Shorter and...