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The human resource of the TNT is one of the critical resources, which pave the way for achieving competitive advantage. However, TNT has identified that there is a need for further developing of needs of its employees to compete in the turbulent market place. These skill developments of employees will lead for quality service and finally it will hold to gain the competitive advantage thorough available resources (Wilson and Gilligan, 2005). The aim of the TNT is to make superior profit and performance. TNT has identified those areas as strategy gaps of the organisation.

Considering the above strategic situation, interactive strategies for the TNT is recommended. These interactive strategies will be the future strategic directions of the TNT. The rationale behind the interactive strategies is gaining the competitive advantage by looking at the competitors’ strategies. In this connection, the TNT will have to pay their attention to interactive price and quality strategies, cooperative strategy, interactive strategies in hyper-competition, and game theory. According to the interactive price and quality, strategies the TNT will have to provide best price and quality for their customers. The interactive strategies in hyperactive- competition will say how TNT can face to the hyper-completion and gain competitive advantage. Collaboration between some organizations in the same market will lead to achieve competitive advantage. Cooperative strategies will help this collaboration for TNT. Finally, game theory also involve with competitor movements. Particularly game theory is responses for the competitor movements of the market place.

Thus, TNT should follow interactive strategies as it future strategies.

4. Implementing a chosen strategy

Whatever the strategy that is planned, implementation of it is the most critical stage. Proper ways and methods should be exploited in order to match the plan and also the successful implementation of the plan. In this section of the...